For artists
Hear the why behind the song.
Record the story behind your songs, in your own voice. Everyone hears your story; fans with Apple Music hear every song in full.
Ways to use it
A Mixtape for every part of the record.
A few ideas, each with an example of what your voice note might say.
On tour
Share songs from your upcoming set to promote the tour.
“This is the set we're bringing to your city. Track four is one we've never played live.”
In the studio
Tell what happened while you were recording a song.
“We cut this one at 3 a.m. after the power went out. You can hear the rain on the vocal take.”
The inspiration
Share what's behind a song.
“I wrote this in my car outside my grandma's house, the week she moved out.”
Release day
A Mixtape of the new record, with your intro on what it's about.
“The new record is out today. Here's what it's about before you hit play.”
The influences
The songs that shaped the album.
“These were on repeat in the van the whole time we were writing this album.”
After the show
Thank the crowd with the night's setlist and a story from the stage.
“Thank you for singing the second verse louder than we did. Here's last night's set.”
Anniversary
Revisit an old record with the stories you never told.
“Our first record turns ten this week. Here are the stories we never told.”
Band picks
Each member makes a Mixtape, or takes a side.
“Our drummer took Side A. I took Side B. You decide who won.”
The originals
The songs behind the covers you play.
“Every cover in our set, next to the version that made us want to play it.”
Merch table
Put a QR code for your tour Mixtape on the merch table. Any share link can be turned into a QR code.
“Thanks for stopping by the merch table. Here's the tour, in songs.”
Trading Mixtapes
Trade Mixtapes with an artist you're touring with.
“We traded Mixtapes with the band opening for us. Here's ours to them.”
What your fans hear
Everyone hears your story.
Anyone can listen to your Mixtape, even without an account: your voice notes in full and a 30-second clip of every song.
Fans with Apple Music hear every song in full, right in the feed. Each full play is a real Apple Music stream, so you get paid.
Paid the way you already get paid
Nothing extra to sign up for.
Full plays go through Apple Music, so royalties reach you the same way as any other Apple Music stream: through your label or distributor.
Same app as your fans
No separate artist app.
You download the same free Mixtape your fans do, so you're right there in the feed with them: posting, reacting, commenting and following back.
Share any Mixtape to your Instagram Story, or share a link anywhere, and bring your followers with you.
Questions artists ask
Is it free?
Yes, for you and your fans. Make a free account to post Mixtapes; fans can listen without one.
Do fans need Apple Music?
No. Anyone can hear your story and a 30-second clip of every song, even without an account. Fans with Apple Music hear your songs in full, and new subscribers can start a free trial right from the app.
Do I need a label?
No. If your music is on Apple Music, fans can add it to a Mixtape.
I'm with a label or distributor. Does anything change?
No. Full plays on Mixtape go through Apple Music, and those streams are paid through whatever deal already covers your Apple Music plays.
Can fans share my songs on Mixtape?
Yes. If your music is on Apple Music, anyone can add it to a Mixtape. When fans with Apple Music play your songs in full, those are real streams of your music.
Make someone a Mixtape.
Free for everyone on iPhone. No subscription needed.
Scan with your iPhone camera to get Mixtape
Android coming soon.